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Achieve More With Limited Resources: 15 Small Budget Success Stories

Strategic marketing doesn't require enterprise-level spending. Our latest case studies reveal how 15 small brands achieved remarkable outcomes through creativity and smart resource allocation.

• Innovative tactics that delivered exceptional ROI with minimal investment

• Strategic approaches that helped small teams compete against industry giants

• Data-driven techniques for maximizing impact when resources are limited

Looking for ways to stretch your marketing budget further? These 15 mini case studies show exactly how these small brands made such big waves without breaking the bank.

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Table of Contents

• This Week's Patent News

• Weekly Statistics

• Main Article

• Trivia (question)

• Featured Inventor

• Centurion Patentors

• Trivia (answer)

• Recommendations

This Week's Patent News:

1. Recentive Analytics v. Fox Corp – The Federal Circuit ruled that certain machine-learning patents were invalid under Section 101, stating that applying generic machine learning to new data environments does not confer patent eligibility.

2. CRISPR Patent Dispute – The Federal Circuit overturned a Board of Patent Appeals decision in a priority dispute between the University of California and the Broad Institute over CRISPR technology, clarifying the distinction between conception and reduction to practice.

3. Standard Essential Patents at UPC vs. US ITC – A comparative analysis of how the Unified Patent Court (UPC) and the U.S. International Trade Commission (ITC) handle standard essential patent disputes, highlighting key differences in injunctions and FRAND defenses.

4. AI-Generated Inventions and Patent Eligibility – The European Patent Office (EPO) issued a landmark decision on May 24, 2025, regarding the patentability of AI-generated inventions. The ruling clarified that AI-assisted innovations must demonstrate human involvement in the inventive step to qualify for patent protection, setting a precedent for future AI-related patent applications.

Consider the humble burr. Swiss engineer George de Mestral likely wasn’t expecting to revolutionize fasteners while picking them out of his dog’s fur in 1941, but this annoying hitchhiker led to the invention of Velcro. Today, it secures everything from shoes to NASA spacesuits, proving that even nature’s nuisances can be lucrative.

Or take the kingfisher. Japanese engineers studying its streamlined beak redesigned bullet trains to be quieter and more efficient, much to the relief of startled commuters and equally startled birds. It's as if nature whispered, Glide like me, but faster.

Even the gecko has had its turn in the innovation spotlight. It’s microscopic toe hairs inspired adhesive technologies so advanced that tape can now stick to anything except, ironically, your dignity when you trip wearing the said tape in lab tests.

And lest we forget, the lotus leaf's water-repellent properties led to self-cleaning materials, forever sparing us the agony of streaky windows.

While these inventions showcase humanity’s ingenuity, they also hint at a cosmic irony: for all our tech wizardry, our best ideas often start with a walk outside. Perhaps it’s time to trade a few hours in the lab for a stroll in the park. After all, nature doesn’t charge licensing fees yet.

The key to a $1.3T opportunity

A new real estate trend called co-ownership is revolutionizing a $1.3T market. Leading it? Pacaso. Led by former Zillow execs, they already have $110M+ in gross profits with 41% growth last year. They even reserved the Nasdaq ticker PCSO. But the real opportunity’s now. Until 5/29, you can invest for just $2.80/share.

Invest in Pacaso today.

_{This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.}

Please scroll to the bottom of this newsletter to find out.

The Teen Who Coded for Coinbase. Now He's Hacking the Patent System

(Adapted from a Techcrunch article that was published on April 10, 2025)

Pursuing higher education, Ruskin attended college followed by law school, during which he initiated several startups. Notably, he founded an election security company, securing a patent for its technology, a process that illuminated the inefficiencies within the patent application system. This realization spurred the inception of Inventex in December 2024, a Salt Lake City-based company aiming to revolutionize patent filings through AI integration.​

Inventex employs AI agents, complemented by licensed attorneys, to streamline the patent application process, significantly reducing the time from months to mere days. The platform analyzes technical data, identifies patentable elements, conducts prior art searches, and drafts applications for submission in the U.S. and internationally. This innovative approach attracted substantial investment, with a $2.4 million pre-seed round led by Conviction Capital, Coinbase co-founder Fred Ehrsam, and Cambrian Ventures, valuing Inventex at $10 million.​

Ruskin's trajectory reflects a commitment to leveraging technology to enhance legal processes, positioning him as a transformative figure in the intersection of law and innovation.​

Congratulations to last week's Centurion Patentors!
We are excited to welcome the following inventors into these prestigious patent clubs:

For more info about their research & patents, click here

The answer is: The plant patent category was created in 1930 to protect asexual or self-propagating plants.

He’s already IPO’d once – this time’s different

Spencer Rascoff grew Zillow from seed to IPO. But everyday investors couldn’t join until then, missing early gains. So he did things differently with Pacaso. They’ve made $110M+ in gross profits disrupting a $1.3T market. And after reserving the Nasdaq ticker PCSO, you can join for $2.80/share until 5/29.

Invest today for $2.80/share.

_{This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.}